Pernod Ricard USA and BAR, LLC Offer BarSmarts WIRED this Summer

New York – For the first time ever, Pernod Ricard USA, the premium spirits and wine supplier in the United States, and Beverage Alcohol Resource, LLC (BAR), are offering BarSmarts WIRED free of charge for the summer months only. This July and August, BarSmarts WIRED, the acclaimed bartender education program will be offered compliments of Pernod Ricard USA, to any bartender or mixologist who wishes to up their game. The 100% online program, which launched in August 2009, has already benefitted thousands of bartending enthusiasts both nationally and globally.

Suzanne Freedman, Director, On-Premise & BarSmarts, commented “Since we initially launched the BarSmarts program in 2008, BarSmarts Advanced and BarSmarts WIRED have far surpassed expectation and have taken on a life of their own. BarSmarts WIRED has received tremendous feedback from individuals and on-premise accounts regarding the positive impact of the program on the bartending profession. While the results are overwhelming, we know we have only just touched the surface of opportunity. By offering the program at no charge for a limited time, we hope to aggressively expand awareness and participation to new audiences and continue to have a positive impact on the profession as a whole.”

BarSmarts WIRED - the more broadly reaching format of the partnership’s renowned and highly successful BarSmarts ADVANCED Program – teaches bartenders 100% online. The newly updated version of BarSmarts WIRED goes live on July 1, 2011. Earlier this year, BarSmarts WIRED was expanded to reach a global audience and now proactively targets bartenders and enthusiasts from all over the world.

The program covers a wide range of topics including Spirits Knowledge & Tasting, Industry History, Cocktail Knowledge & Technique, Bartending for Career Advancement, and Service & Profit. The regular cost to participants is $65, which will be waived for the summer. The summer promotion does not include the BarSmarts messenger bag and set of bar tools. To take advantage of this offer, interested bartenders should enter the promo code "Summer2011" on the login screen in order to bypass the payment screen.

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC. Bar LLC is a partnership of six of the most highly respected spirits authorities/educators in the United States including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.


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