Pernod Ricard USA Brands Take Most Top Honors at 2011 Ultimate Cocktail Challenge

New York, NY – Following highly successful results and four top honors at the second annual Ultimate Spirits Challenge, Pernod Ricard USA, the premium spirits and wine company in the United States, is proud to announce that eight brands in the company’s premium brands portfolio have been awarded 10 Best in Class ‘Chairman’s Trophy’ honors at the 2011 Ultimate Cocktail Challenge competition – the most of any participating company.


The second annual Ultimate Cocktail Challenge was held in New York City April 5-8 and featured two distinctive and revolutionary competitions – the Classic Cocktail Challenge that assessed how well spirits performed in classic cocktails and the Signature Cocktail Challenge, which evaluated how well entered spirits performed in the proprietary recipes supplied by the brands.


In the Classic Cocktail competition the Chairman’s Trophy, the competitions most prestigious designation, were bestowed upon Pernod Ricard USA’s Beefeater London Dry Gin Extra Dry Martini, Beefeater 24 Gin & Tonic, Plymouth Gin Aviation, ABSOLUT CITRON Cosmopolitan, Olmeca Altos Tequila Margarita and Jameson Gold Irish Coffee. In the Signature Cocktail Competition, Pernod Ricard USA’s Becherovka Czech-up, Pernod Absinthe Green Beast, Beefeater French 75 and Beefeater 24 French 75 were awarded top “Chairman’s Trophy” designations.


“The Ultimate Cocktail Challenge results reinforce that our quality brands make incredible cocktails”, said Steve Walkerwicz, VP Trade Marketing, Pernod Ricard USA. “This unique competition provides us with a powerful platform to spread the word to our consumer base and our trade partners who appreciate the value of outstanding quality in the brands they serve and enjoy.”


“The Ultimate Cocktail Competition offers a new way to look at cocktails!” said Paul Pacult, Ultimate Beverage Challenge co-founder and Judging Chairman. “The judging methodology and exacting criteria is designed to challenge preconceptions about a spirit and provide a framework that will enable consumers to make better informed decisions when ordering in a bar or making a cocktail at home. It is also designed to help bar managers and retailer make better brand and cocktail decisions that will have a positive impact on their business.”


The Ultimate Beverage Challenge was founded in 2009 by F. Paul Pacult, David Talbot and Sue Woodley, three of the industry’s most respected and renowned professionals. Their mission through the three Challenge competitions – Spirits, Wine, Cocktail – is to generate a new platinum standard of integrity and reliability while bringing meaningful and relevant results in order to recognize the highest degree of product quality.


Pernod Ricard Brands recognized as Finalists (*) in their categories at this year’s Ultimate Cocktail Challenge, Classic Cocktail Competition:

· Plymouth Gin – Extra dry Martini
· Plymouth Gin - Gin & Tonic
· Plymouth Gin – Negroni
· Beefeater Extra Dry London Gin – Aviation
· Beefeater Extra Dry London Gin – Gin & Tonic
· Beefeater 24 – Negroni
· ABSOLUT PEPPAR – Bloody Mary
· ABSOLUT CITRON – Bloody Mary
· Olmeca Altos Tequila – Paloma
· Olmeca Reposado Tequila – Paloma
· Jameson Gold Irish Whiskey – Wild Irish Rose


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