Pure to Play by the Rules

Las Vegas sometimes seems as if it’s the city where anything goes. But after a string of government crackdowns, from the 2008 Internal Revenue Service raid on Pure Management Group to the 2009 closure of Prive Nightclub at Planet Hollywood to the investigation into illegal activities at several daylife clubs, including the famous Rehab at the Hard Rock Hotel & Casino, the Vegas party scene crackdown by local, state and national officials continues. While some club operators and management are laying low and hoping the authorities pass them by, Pure Management Group, operator of clubs including Pure at Caesars Palace, LAX at Luxor and Christian Audigier at Treasure Island, is stepping up with a program to coordinate compliance efforts with host casinos.

PMG launched a regulatory compliance program to help its venues stay out of trouble with local and state regulators, which includes measures like coordinating club security with casino security. With the program, developed under the guidance of the Nevada Gaming Control Board, PMG is dedicated to “preventing unlawful activities and maintaining seamless coordination with our gaming property partners,” CEO Ned Collett said in a statement.

Regulators have asked casino companies to ensure lessees comply with laws and regulations — and many casino companies have created compliance committees — but Pure is the first lessee to do so.

A compliance committee, which was developed under the advice of the Control Board and MGM Mirage executives, will meet quarterly to make recommendations to PMG board members as well as maintain communications with the Gaming Control Board and the Clark County Department of Business License.

While it’s been under fire a few times, PMG is now taking a proactive stance on compliance, which may not only help the group ensure its venues and management toes the line, but also shine up its reputation with the proper authorities.

(In other PMG news, Deborah Krause, who was promoted to COO last September, is no longer with the company, but there’s been no word as to why.)


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