Renaissance Hotels #barbrag Cocktail Challenge

Cocktail Competition

Show us your talent and passion for beverage by entering Renaissance® Hotels’ #BarBrag Cocktail Challenge, a digital mixology contest. Beverage enthusiasts can show off their skills by submitting a video of them shaking or stirring their signature cocktail. Three finalists will be whisked to Marriott Headquarters in the Washington, DC area to compete in the #BarBrag Mixoff on Friday, February 13th. The winning cocktail will be considered to be a featured cocktail on Renaissance bar menus throughout the Americas.

Enter Today!  
Entries must be submitted by this Sunday, January 25, 2015

“At Renaissance Hotels, we’re always looking for new ways to surprise and delight our guests and ambassadors,” says Eve Dean, Senior Global Director of Renaissance Hotels. “Through the #BarBrag Cocktail Challenge we have a new opportunity to provide jobseekers and aspiring bartenders with a chance to brag about their creative cocktails.”

#BarBrag is held almost entirely on our social media channels.  Participants show off their bartending skills by uploading videos via Facebook, Twitter, Instagram or directly to the contest’s platform. The contest runs for 3 weeks and will conclude on Sunday, January 25th. At the end of the digital competition, three (3) finalists will be whisked away to Washington, DC to compete in the live Mix-off event on Friday, February 13th at our Headquarters in Bethesda, Maryland.  The winning cocktail from the #BarBrag Mixoff will be featured on Renaissance Bar menus throughout the Americas. We encourage bartenders and aspiring bartenders to get creative and brag a little.

renaissance #barbrag cocktail challenge

Art-inspired cocktails
What Inspires You
City-inspired cocktails

POTENTIAL STORY HOOK(S)                              
Renaissance Hotels’ bartending program
Renaissance Hotels attracting new and emerging talent in the beverage and food field
Brands’ creative uses of social media
Renaissance Hotels’ innovative beverage & food program

Name: #BarBrag
End date: Sunday, January 25, 2015
Mixoff date: Friday, February 13, 2015
Official Hashtags: #BarBrag #RenHotels #Win
Social Media Platforms: Facebook, Instagram and Twitter
Countries: United States and Canada


-    3 Finalists will receive an all-expenses-paid trip to Washington, DC for the #BarBrag Mixoff
           o   1 Roundtrip Flight
           o   Hotel Room for length of the trip
           o   Ground transportation
           o   Per Diem

-     1st Place Mixoff Winner
           o   Winning cocktail considered for Renaissance Bar Menus throughout the Americas for a quarter
           o   $250 Renaissance Gift Card

-      2nd Place Mixoff Winner
           o   $100 Renaissance Gift Card

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