London – Russian Standard Vodka, the number one premium vodka in Russia, has just been ranked as the 8th most powerful vodka brand in the world, surpassing Ketel One, Wyborowa and Three Olives, according to Intangible Business’s 2011 Power 100 ranking. Amongst the Top 100 spirit brands, Russian Standard Vodka was ranked 44th, a substantial leap from the brand’s 54th place standing last year. In addition, the brand’s significant growth earned a spot amongst only four brands to receive the prestigious Star Performance Award for exceptional performance.
This is the second year that the brand has been recognized by the Power 100 ranking, a leading source for industry trends and statistics. Russian Standard Vodka first entered the ranking in 2010 for its tremendous, double-digit, global sales growth. The brand was also acknowledged in 2010 as a Star Performer and the second highest new entrant, for its continued upward trajectory and worldwide success.
“We are very proud of the remarkable growth in 2010 and our achievements in 2011,” said Jonathan Stordy, CEO of Russian Standard International. “Our continued climb among the top 100 spirit brands is an important recognition of our success and is reflective upon Russian Standard’s continued commitment to bringing Russia’s number one premium vodka to the world.”
Intangible Business, a consultancy that specializes in gauging brand value, researched nearly 10,000 spirit and wine brands across the globe to produce The Power 100. The report, which assesses both the financial contribution of each brand alongside its strength in the eyes of the consumer, has been compiled by combining scores from a panel of some of the world’s leading drinks industry experts with both hard and soft data. The brands are rated according to their market share, future growth, premium price position, awareness, relevance, heritage and brand perception.