The nightlife industry’s largest trade publication, Nightclub & Bar Media Group, awarded its prestigious “Entrepreneur of the Year” to saambaa for its custom mobile app platform known as PlanChat. The platform lets any business create powerful custom mobile apps that contain a unique, built-in marketing solution to spread word of mouth. Simply put, PlanChat apps get patrons to spread the word, make plans with friends and gather at the business.
"Mobile marketing is the new conundrum for any bricks-and-mortar business, especially the nightclub and bar industry," said Matt Voigt, co-founder and CEO of saambaa. "Over one billion smartphones are used every day with 50% of the Internet consumed on mobile. And mobile websites are not enough - people use apps six times more than mobile browsers. The evidence is clear that there has been a massive structural change in behavior, which demands a shift in marketing strategy. Our product helps businesses market themselves in today's world."
The PlanChat platform allows any business to license and publish their own powerful, branded mobile app for as little as $99/mo. Businesses get a unique, custom-branded iPhone and Android app to engage patrons and, more importantly, patrons’ friends. It's perfect to promote happy hours, specials, game day viewing, trivia night, live music, events, sales - whatever a business wants and their customers need.
Furthermore, when businesses post into their app their promotions and events can be shared on the wider saambaa discovery network. Even people who don't have a business's app can still discover promotions from the business. Businesses' apps become more than just an extension of their website - they're designed to expand word of mouth on promotions and generate revenue. www.planchat.com