Rio 2016 is just weeks away. The Games begin officially on August 5 and run until August 21. This is great news for operators looking to enter the day segment, particularly those who operate sports bars. Olympic events tend to be televised throughout the day, making it easier for you to capture daytime customers.
The Olympics are a goldmine of promotions ideas. Perhaps your bar is located in the hometown of an Olympic athlete. Maybe an Olympian attended a college near your bar. It’s possible that one of the Olympic events is a favorite of your regular guests. If you think about it you’ll be able to come up with several promotions that can attract people to your bar during the day. Leading up to the official start of the games are televised qualifying events, the stories behind some of the athletes, and other Olympic-themed specials. You can find a full list of Rio 2016 events here but these are some of the events around which you can create profitable promotions:
- Beach Volleyball
- Cycling BMX, Mountain Bike, Road and Track
- Cycling Road
- Football (meaning soccer)
- Wrestling Freestyle and Roman-Greco
Since the 2016 Olympic Summer Games are taking place in Rio you should consider drinks promotions. While you may be tempted to go patriotic with American spirits and beer, think about bringing in Brazil’s most popular spirit: cachaça. Without it you can’t make the national cocktail of Brazil, the Caipirinha. There are also the Pearl Button, Amazonia, and the Bloody Carioca. Carioca is a slang term for a native of Rio de Janeiro, making it the perfect promotional cocktail. After all, the Games are being hosted by Rio and it’s made with two things Brazilians love: cachaça and passion fruit. Look for Avuá Cachaça, a handcrafted, single-source premium version of the spirit available in both silver and aged expressions.
That isn’t to say that you shouldn’t also show your support for Team USA. Promotions centered around American spirits and beer are a great idea. There are also red, white and blue-themed cocktails you can add to your cocktail menu or feature as daily specials. One such cocktail is the Red, White & Boom, a vodka-based creation made with Svedka, watermelon schnapps, cranberry and lemon juices, simple syrup, blue curacao, and soda water. When built correctly the cocktail appears striped.
Talk of the Olympics invariably leads to one word: gold. The athletes crave it and with a little creative marketing you can make your guests want gold of their own. Should you have any on hand you can create Goldschläger promotions. El Cartel, a tequila that features gold flakes, uses what they refer to as a suspension matrix to show off their gold flakes. And if you’d really like to go the extra mile with golden promotions you really can’t do better than Gold Bar Gold Finished Whiskey. Serve it straight up, on the rocks or create a number of Olympic-themed signature whiskey cocktails.
This year’s Olympic Games provide operators with extraordinary promotions opportunities. Start planning now to capture daytime customers and sports fans.