The Shelf (March 2010)

Tullamore Dew 10-Year-Old Single Malt

Tullamore Dew introduces Tullamore Dew 10-Year-Old Single Malt, the first double-distilled, single malt Irish whiskey in the brand’s 180-year history. The whiskey joins the three existing Tullamore Dew blends: Standard, 10-Year-Old Reserve and 12-Year-Old Special Reserve. Tullamore Dew 10-Year-Old Single Malt is double-distilled and aged in Old Bourbon, Dry Oloroso Sherry, Madeira and Port casks to enhance the flavor. It is rich on the palate with a fruity finish of nutty, sherry notes.

Tullamore Dew 10-Year-Old Single malt

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ABSOLUT Vodka presents its 11th flavor: ABSOLUT BERRI AÇAÍ, a blend of acai, blueberry and pomegranate flavors. ABSOLUT BERRI AÇAÍ is made from all-natural ingredients and contains no sugar or added preservatives, and works well combined with juices, sodas, muddled fruits or Champagne. To support its debut, ABSOLUT rolled out an on-premise initiative with table tents, zester sets, posters and coasters. ABSOLUT BERRI AÇAÍ is available in 50 ml, 750 ml and 1 L sizes.


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Blackheart Premium Spiced Rum Blackheart Premium Spiced Rum

Blackheart Premium Spiced Rum, named for the “sultry seductress of the high seas,” is now available from Heaven Hill Distilleries. The 93-proof spiced rum will be marketed to appeal to a new generation of rum drinkers through the bottle, label art and marketing. Brand support consists of point-of-sale materials, the brand’s web site and social media activities using the brand tagline, “Seduction in a Bottle.” Blackheart is available nationally in 750 ml and 50 ml sizes.

Blackheart Premium Spiced Rum

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Frïs Cherry, Blueberry and Grape Vodkas

To capitalize on the flavor and value-priced segments of the vodka market, Frïs Vodka introduces three flavors: Frïs Cherry, Frïs Blueberry and Frïs Grape. The vodkas are made using the brand’s patented freeze distillation, continuous six-column process. Packaging complements the Frïs Vodka base brand design, with sophisticated typeface, photorealistic illustrations and color-coded medallions and caps to differentiate flavors. The vodkas will be available in 1.75 L, 1 L and 750 ml sizes.

FRIS Grape Vodka

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