The Shout: Beam Launches Skinnygirl Cocktails

From The Shout:

Beam Australia has announced the Australian launch of Skinnygirl Cocktails, its first ever female trademark, which the company claims will redefine the ready-to-serve category.

Acquired by Beam Inc. in March this year, the company says Skinnygirl Cocktails have experienced unprecedented success in the USA since their launch in 2009, becoming the fastest growing spirit in the country.

Beam says Skinnygirl Cocktails are uniquely positioned between the current RTS offerings and premium white/sparkling wine.

For the full article, visit www.theshout.com.au.

Read more on

Suggested Articles

A breakdown of the latest $1 trillion from the Senate.

The number of businesses switching from temporary to permanent closures surpasses 50%.

The coronavirus continues to threaten our industry but there are promising medical developments and still many questions on the next round of relief.