Smirnoff Launches Flavors Featuring the Taste of the Juiciest Summer Fruits

Norwalk, CT (July 8, 2010) – SMIRNOFF, the world’s #1 vodka, outshines the summer sun with the launch of two new flavors – Mango and Peach.   Made from the World’s Best Selling Vodka, SMIRNOFF No. 21, SMIRNOFF Mango and Peach Flavored Vodkas offer the essence of sun-ripened fruit, guaranteed to make deliciously fresh cocktails.

Adding to SMIRNOFF’s robust line of flavored vodkas, SMIRNOFF Mango and SMIRNOFF Peach bring an enticing zest to all spirit occasions.  Using a succulent hybrid of ripe peach flavor and SMIRNOFF Vodka, triple distilled and ten times filtered, SMIRNOFF Peach delivers the ultimate smooth experience.  Not to be outdone, SMIRNOFF Mango infuses SMIRNOFF Vodka with a refreshing burst of savory mango taste for an island twist to any cocktail.
“Flavored vodkas are a huge hit with consumers, and as the world’s number one selling premium vodka, SMIRNOFF aims to give consumers the hottest flavor options,” said David Tapscott, Brand Director, Smirnoff Vodka. “SMIRNOFF Mango and Peach offer the quality flavored vodka consumers are seeking, at the affordable price they deserve.”

SMIRNOFF Mango and SMIRNOFF Peach go perfectly with an array of mixers.  Enjoy Smirnoff Mango with citrus soda, lemonade or other juice favorites for a crisp and refreshing mix.  Pair SMIRNOFF Peach with orange juice or iced tea for a cocktail to complement the most beautiful summer day.

SMIRNOFF Mango and SMIRNOFF Peach are available nationwide at local retailers and  sold in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price for SMIRNOFF Mango and Peach is $16.99 per 750mL bottle (prices may vary per market).

In addition to the launch of the flavors, SMIRNOFF has also undergone an eye-opening package redesign. The improved packaging encompasses the SMIRNOFF Regal Eagle logo in red and is aligned with the individualism of the brand.

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