From Street Fight Magazine:
Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks like Facebook and Twitter.
Why the disconnect? A 2011 survey by Hiscox, a small business insurance agency, found that 24% of SMB owners say they don’t have time to participate in social media marketing, while 14% say they don’t even know where to begin. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today.
1. Start measuring immediately. It’s important for small businesses to know how they’re doing when it comes to social media — including which tweets are getting the most re-tweets, which Facebook posts are getting the most ‘likes’, and which Tumblr posts are getting the most reblogs. By choosing some metrics that are important and keeping track of those measurements early on, businesses can generate benchmarks that they can look back at to see how they’re faring over time. (Jenn Deering Davis, Union Metrics)
2. Timing is everything. When it comes to social media strategy, business owners should make sure they are tapping into the right channels during the optimal time of day. For example, restaurants may benefit from tweeting specials during lunchtime. The best days to send messages are on Tuesdays, Wednesdays, and Thursdays, since Monday is a catch-up day and Friday is too close to the weekend. Also, businesses will get the most traffic by scheduling their messages according to Eastern Standard Time. (Dave Olson, HootSuite)
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To view all seven strategies visit, Street Fight Magazine.