Three Industry Leaders to Keynote VIBE Conference this March

When the VIBE Conference comes to the Paris and Bally’s Hotels on March 20-21, 2013, three top-tier industry professionals will take the stage to inspire and energize the crowd! They will encourage attendees to take the beverage industry to the next level. Here’s a quick look at VIBE’s 2013 Keynote lineup and what you can expect.

Mark your calendars because you certainly don't want to miss out!


Joseph Michelli
Business Consultant & Author
Session: The Starbucks Experience – 5 Principles for Turing Ordinary into Extraordinary

As an organizational consultant with an up-close view of some of the most successful and transformative corporations in the world, Dr. Joseph Michelli delivers the tools that businesses need to create joyful, memorable, and meaningful experiences for both their customers and employees. From studying such experiential branding pioneers as Ritz-Carlton Hotels and Seattle’s Pike Place Fish Market, he is an expert in fostering the passionate performance that takes companies from merely serving and satisfying their customers to delighting them. Dr. Michelli’s funny and passionate presentations asks audiences if they are doing all they can to create a unique and memorable experience for both their colleagues and customers, and he leaves them with the tactics and strategies to be leaders in the re-creation of the work environment.

Roy Spence
Co-Founder and Chairman of GSD&M and Co-Founder and CEO of The Purpose Institute
Session: Purpose Inspired Growth and Leadership

Roy Spence is Co-Founder and Chairman of GSD&M, a national and leading marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm whose mission is to help people and organizations discover and live their purpose. Along with Haley Rushing, Spence co-authored the Wall Street Journal best-selling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like “Don’t Mess with Texas”, Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, LLBean, and the Clinton Global Initiative. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His council has also been sought by U.S. presidents and leaders in the State Department and Department of Defense. Spence’s passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is “Don’t Do Mild” in work or life; follow your dreams, follow your passion and follow your purpose.

Joseph Tripodi
Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company
Session: Staying Relevant in Turbulent Times

Joseph V. Tripodi leads the global Marketing, Customer Management and Commercial Leadership efforts of the Coca-Cola Company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth. Mr. Tripodi brings 25 years of diverse global marketing and business knowledge and experience to The Coca-Cola Company. Prior to joining the Company, Mr. Tripodi was the Senior Vice President and Chief Marketing Officer for Allstate Insurance Company. In this position, he was responsible for all marketing activities across the company, including brand strategy and identity, advertising, customer experience, promotions, sponsorships, direct marketing, internet marketing, consumer insight and measurement, regional marketing management and all acquisition, cross-sell and retention activities. Mr. Tripodi was previously Chief Marketing Officer for The Bank of New York. Prior to that he served as Chief Marketing Officer for Seagram Spirits & Wine Group from 1999 to 2002. From 1989 to 1998, Mr. Tripodi was the Executive Vice President for Global Marketing, Products and Services for MasterCard International.   He held positions of increasing responsibility for Mobil Oil Corporation from 1981 to 1988. Mr. Tripodi began his marketing career in 1977 working for IBM. During his career, Mr. Tripodi worked extensively overseas including assignments in Paris, Hong Kong and the Philippines/Guam/Micronesia.


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