USBG Presents Cocktail World Cup

USBG logoThe United States Bartenders’ Guild (USBG) presents Cocktail World Cup 2010, the World’s Most Extreme International Cocktail Competition, sponsored by 42BELOW Vodka. The 6th Annual Cocktail World Cup offers 30 of the most creative mixologists from around the globe a once in a lifetime opportunity to compete in the world’s most extreme cocktail competition in New Zealand. Ten countries, including the United States, United Kingdom, China, Australia, Ireland, Germany, France and Italy, will hold contests at regional and national levels in which bartenders will compete to create the most innovative cocktail, as judged by leaders in the cocktail industry. The top three bartenders selected become that country’s national team and will compete in the Cocktail World Cup Finals in New Zealand, held March 23-28.

Through Feb. 8, the USBG will be recruiting the top bartenders in the United States to enter their most creative and inventive cocktails into this illustrious competition. The 10 winning cocktail entries in each market will compete in the Love, Drink and Rock N’ Roll themed regional finals in February, where a USBG representative will serve on each judging panel. Competitions will take place during the week of Feb. 22 in New York, Los Angeles, Atlanta, Boston, Chicago, Denver, Las Vegas, Miami, New Orleans, San Francisco, Seattle and Washington, D.C.  The top two finalists from each market will move on to compete at the national finals held in New York on March 7, in which ultimately, three U.S. finalists will be chosen to represent the United States in the New Zealand competition.

Once in New Zealand, the challenges take on a whole new level of intensity. Contestants will bungee jump and ride in Shotover jet boats while making cocktails, among other unique activities, to clinch this prestigious prize.

“In no other competition around the world are you going to bungee jump, then free pour into test tubes, jet boat at high speeds through narrow canyons and then have a mystery box of ingredients to create a brilliant cocktail on the fly,” says Denver-based bartender Jared Boller of his experience in the Cocktail World Cup 2009. The U.S. brought home the silver in last year’s competition.

42BELOW Vodka uses the breathtaking New Zealand landscape as an integral part of the extreme mixology challenges, making the Cocktail World Cup one of the world’s most recognized and coveted bartending awards.

“42BELOW is all about great vodka, great cocktails and great parties. We can’t wait to give the best bartenders in the world the time of their lives and show them what Kiwi hospitality is all about,” says 42BELOW CEO Paul Dibbayawan.

This year, renowned mixologist Jim Meehan will serve as the official U.S. judge for the New Zealand finals. Industry leaders such as Dale DeGroff, Peter Dorelli and Francesco Lafranconi have held positions as judges in previous years.

To enter your recipe, go to The deadline is Feb. 8.


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