VIBE Interactive Workshops Deliver

Networking and take-aways are the two items any exec looks for in a conference, and the team behind VIBE developed the agenda with both of those in mind. Regarding take-aways, three series of Interactive Workshops are sure to deliver plenty of data, insights and action plans to drive your business in 2011.

Top-notch speakers from NPD and Technomic will present research that has applications to beverage programs in multi-unit operations, with Technomic’s David Henkes offering a hotel-focused drill-down into consumer F&B trends while Warren Solochek of NPD delves into late night and happy hour guest demographic data to uncover new opportunities.

On the cocktail front, well-known beverage consultant David Commer delivers two sessions. One will offer tactics for incorporating today’s hot trends into a chain beverage program and another will present a drink trends panel involving cocktail luminaries Tony Abou Ganim, Dale DeGroff, Francesco Lafranconi and Julie Reiner.

Top operators tap into their beer expertise when Kip Snider of Yard House leads a beer tasting that explores various styles and George Barton of Carlson Restaurants Worldwide leads a draft beer profits panel discussion involving Cian Hickey of Anheuser Busch, Grant Wood of Boston Beer and Jeff Bell of MillerCoors.

On the wine front, Evan Goldstein will lead a tasting of lesser-known varietals, while Peter Marks, MW, of Constellation Wines will serve as a Wine List Coach, delivering strategies for developing strategic wine selections that work.

Loss prevention and menu engineering round out the Interactive Workshop line-up, and giving attendees even more insight into smart beverage operations. Click here to learn more about the VIBE Conference agenda.


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