Wirtz Beverage Illinois Recognized by Diageo as Industry Leader

Wirtz Beverage Illinois was recently honored with an unprecedented six Diageo Golden Bar Awards including National Innovation Distributor of the Year, National Cuervo Distributor of the Year, Independent Wine Distributor of the Year and Independent Spirits Distributor of the Year, among other honors at the annual awards ceremony. Awards are given to distributors nationwide that achieve the highest standards of performance excellence and outstanding achievement. 

(Left to Right): Thomas Parker – Director Of Sales, Regal Corporate Chains;  John Donohue – Director Trade Development, Regal Division;  Julian Burzynski – Senior Vice President, Wirtz Beverage Illinois;  Matt Wind – Vice President Sales & Marketing, Regal Division;  Aidan Lynch, Director of Sales – Regal On Premise;  Rick Barrows –Director of Sales, Regal Off Premise General Market;  Hillary Wirtz – Director of Training, Regal Division

“It is an honor to be recognized by our partners and to reward the hard work of our team working on their behalf each and every day,” said Julian Burzynski, SVP Wirtz Beverage Illinois.  “To be singled out for innovation excellence nationally just illustrates that we at the forefront of doing these right in the industry.” 

Nationally recognized as the Academy Awards of the beverage alcohol industry, the 2012 accolades received by Wirtz Beverage Illinois include:

  • National Innovation Distributor of the Year
  • National Cuervo Distributor of the Year
  • Independent Division Innovation Distributor of the Year
  • Independent Division Display Share Distributor of the Year
  • Independent Division Spirits Distributor of the Year
  • Independent Division Wine Distributor of the Year

Less than ten years ago Wirtz Beverage Illinois launched Regal, among the country’s first exclusive Diageo selling division.  Today the division is led by Matt Wind, Vice President, and is integral to the company’s growth and success.  In FY2012, the division exceeded revenue expectations and moved more than 2 million cases of Diageo’s wine and spirits throughout Illinois.  Because of the distributor’s execution excellence, Diageo recently renewed its longtime distribution agreement with Wirtz Beverage Illinois.

“It’s clear that as we continue to innovate in the marketplace, we will continue to win.  Not just awards, but in new business and in solid partnerships,” said Burzynski.  “With a strong team and vision, Wirtz Beverage will continue to lead change within the wholesale industry.  It’s a very exciting time for us in Illinois.”


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