ABSOLUT Vodka Introduces New Cherrykran Flavor

ABSOLUT will be treating consumers to a delicious new flavor this spring with the launch of ABSOLUT Cherrykran. The new vodka from ABSOLUT offers the rich character of sun-ripe cherries, followed by notes of fresh white cranberry and sweet plum. ABSOLUT Cherrykran will be available in bars, Absolut Cherrykrannightclubs and retail nationwide beginning May 1.

"ABSOLUT Cherrykran is something brand new in the vodka segment," says Maxime Kouchnir, vice president of marketing for ABSOLUT. "With ABSOLUT Cherrykran, we've created a unique, modern flavor that brings together the richness of cherries, a smooth hint of white cranberries and the sweetness of plum in a sophisticated spirit that's ideal for mixing."

The taste is fresh, fruity and smooth, with notes of ripe berries and natural sweetness. It has a warm feel with a long, slightly sweet finish. ABSOLUT Cherrykran is made with all-natural ingredients and contains no sugar.

The bottle design for ABSOLUT Cherrykran is bright and poetic. "Our goal with the design," says Global Design Director Anna Kamjou, "was to convey richness and beauty, and to evoke the effervescent magic of springtime cherry blossoms."

Mixologist Matt Pomeroy shares his favorite ABSOLUT Cherrykran drink recipes:

Cherrykran Fusion
1 part ABSOLUT Cherrykran
1.5 parts orange juice
1.5 parts pomegranate juice
Top with lemon-lime soda
1 whole maraschino cherry
Fill a chilled rocks glass with ice cubes. Add all ingredients. Garnish with a maraschino berry.


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