Brockmans, a new style gin hand crafted in the U.K., reports rapid trajectory of sales growth since its launch in the U.S earlier this year. The award-winning gin has exceeded midyear distribution goals by an average of more than 200% in each of its markets: New Jersey, Massachusetts and Metro New York. The brand’s seasoned sales team—which includes Amanda Goggin, Matthew Argenti and David McNicoll—has been instrumental in the brand’s growth, driving a 70% reorder rate at retail and on-premise accounts.
“We are a new-style, craft spirit unlike traditional London dry gins, so inciting trial among consumers and the trade has been critical to our success in the U.S.,” states Bob Fowkes, Director and Co-Founder of Brockmans Gin. “Our team of market managers works tirelessly to get our product in as many hands as possible through samplings, trainings, events, etc. Because of this, we have a growing audience of gin and non-gin drinkers quickly adopting Brockmans as their new favorite white spirit.”
Leading the efforts in Massachusetts is beverage veteran Amanda Goggin. She began her career with M.S. Walker as a sales representative for both on- and off-premise accounts. She then took a position as an Account Manager for beverage giant Coca-Cola, overseeing large store accounts in South Boston. Following this, she led sales efforts for Wachusett Brewing Company in Rhode Island and South Eastern Massachusetts before joining the Brockmans team in February.
Matthew Argenti is Brockmans’ Market Manager in New Jersey, where he is the fourth generation in his family to be working in beverage alcohol sales. He began his career as an intern for Fedway Associates, quickly rising to the role of Key Account Manager for Bacardi USA, moving to Brockmans when the brand launched in the U.S. earlier this year.
David McNicoll joined the Brockmans’ team when it expanded sales into New York City this summer. His career began at Blair Athol, a local distillery near his home in the Scottish Highlands. In 2004, he created his own firm, called Scottish Routes, which was dedicated to whisky travel. McNicoll moved to America in 2010 where he has worked as a New York City brand ambassador for several successful spirits brands.
“Our Market Managers bring experience, knowledge and a strong passion for the industry to their work with Brockmans,” continues Fowkes. “The result of which is that we’re ahead of schedule for nearly all of our goals, surpassing, doubling and sometimes tripling projections.”