This month, New York City will follow the U.K., Spain, Switzerland, Massachusetts and New Jersey as the latest place to find Brockmans, a super-premium, new style gin. After a successful U.S. introduction that began in February this year, the brand has opened distribution to select retail and on-premise accounts in Manhattan through Park Street Imports. A targeted sales and marketing campaign—including public relations, social media and the appointment of a dedicated brand sales representative—will support Brockmans’ NYC entry.
“Gin is a fast growing category in the U.S., especially in New York where the spirit often occupies at least two places on drink lists at top accounts,” comments Bob Fowkes, Director and Co-Founder of Brockmans Gin. “Our desire to enter the Manhattan market was fueled in part by the success we’ve already had in MA and NJ, but also because we believe Brockmans will be well received in this city that embraces the nuances that make gin such a great spirit.”
With a signature botanical recipe that marries traditional gin flavors with Bulgarian coriander, citrus and top notes of mountain blueberries and blackberries, Brockmans has a unique flavor profile unlike any other gin in the world. Each bottle is made by batch distillation conducted in 100-year-old-copper stills, making it a true craft spirit. “In Manhattan, where the wave of the craft spirits movement is continually billowing, bartenders and mixologists are always looking for something to excite their patrons,” says Fowkes. “We can’t wait to introduce them to Brockmans.”
Brockmans Gin will be working with Park Street Distributors to target select accounts throughout the city for its preliminary New York introduction. During this time, Brockmans will occupy shelves in a small number of premium accounts with the eye to expand to full distribution in the coming months. A dedicated sales representative for Brockmans will provide staff trainings and brand education, conduct sampling and work hand-in-hand with the PR team to promote drink placements and tasting events at participating on- and off-premise accounts.