The brand that launched the light beer category has gone back to its roots, again. After successfully bringing back its original look in 2014, Miller Lite will be available in the Original Steinie Bottle for a limited time only during the holiday season. The 12-ounce 'Steinie' bottle will connect generations of beer drinkers as friends and family gather to enjoy Miller Lite the same way it was served 40 years ago.
Launched nationally in 1975, Miller Lite revolutionized the beer industry by becoming the first widely successful low-calorie beer. Although a lot has changed in the world since the 1970s, Miller Lite continues to provide beer drinkers a great tasting and less filling pilsner.
"Bringing back the Original Steinie Bottle allows us to share an important part of our history," said Greg Butler, Miller Lite senior director of marketing. "This time of year is about connecting with friends and family and those moments deserve something special. The Steinie bottle allows us to deliver our great beer in a special package that is perfect for these occasions."
The Original Steinie Bottles are available nationwide now through December, while supplies last. Check out www.millerlite.com for more information.