Hiram Walker Adds Watermelon Sour Schnapps to Portfolio

Hiram Walker, the line of all-natural premium liqueurs, schnapps, brandies and triple sec, has announced the launch of its Watermelon Schnappssecond new permanent flavor addition in the past six months, Hiram Walker Watermelon Sour Schnapps. Available in February 2012, Watermelon Sour is a 30 proof watermelon schnapps that can be uniquely combined with a wide range of spirits and mixers to create cocktails, mixed or straight up, that are easy to drink and bursting with watermelon flavor.

Flavored cocktails continue to gain traction in the on- and off-premise sectors, making Watermelon a natural selection as the next permanent addition to join the wide and wonderful array of cordials in the Hiram Walker portfolio. “Watermelon continues to be a favorite flavor and adds an unexpected, summer-inspired twist to popular cocktails like cosmos and margaritas,” says Juli Falkoff, brand director for Hiram Walker, Pernod Ricard USA.

Like all Hiram Walker flavors, Watermelon Sour Schnapps is made with all-natural flavors, adding a fun and palatable twist to a range of mixed drinks and shot recipes. Watermelon Schnapps serves as an ideal partner with other Pernod Ricard portfolio leaders, including ABSOLUT, Avion and Malibu.

Following are a few of the many ways to enjoy/serve Hiram Walker Watermelon Sour Schnapps:

Watermelon Margarita
1 part Hiram Walker Watermelon Schnapps
1 part Avion Silver Tequila
¾ part Hiram Walker Triple Sec
Fresh lime juice

Shake with ice. Strain into a margarita glass.

Watermelon Cosmo
1½ parts ABSOLUT Citron
¾ part Hiram Walker Watermelon Schnapps
Fresh lime juice
Splash of simple syrup
1 part cranberry juice

Shake with ice. Strain into a martini glass.

Watermelon Drop
¾ part Hiram Walker Watermelon Schnapps
¾ part ABSOLUT Citron

Layer Citron on Hiram Walker Watermelon Schnapps. Serve as a shot with a lemon wedge.

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