Introducing Zero-Alcohol Heineken 0.0

Heineken zero alcohol beer
Image: Heineken

Heineken, which produces over 25% of the world’s beer, has launched a zero-alcohol version of their eponymous beer. Heineken 0.0 was brewed with three goals in mind: brewing a zero-alcohol lager that tasted great, serving the increasing number of customers looking to enjoy beer without becoming drunk, and becoming the global leader of a segment experiencing faster-than-average growth.

Rather than simply brewing regular Heineken, 0.0 is brewed from scratch to ensure the great taste and high quality expected of the brand.

"You could expect 10 to 15 years down the road this would be more or less the global trend,” said senior Heineken brand director Gianluca Di Tondo to Reuters. “We want to make Heineken the leading global beer brand in 0.0."

CORONAVIRUS SPECIAL COVERAGE NEWSLETTERS

The most comprehensive and up-to-date information relating to the pandemic.

Get the latest coronavirus-related news with increased daily BarIQ sends. PLUS everything you need to know for small businesses 3x/week with Coronavirus Planning and Response (CPR) Small Business.
Read more on

Suggested Articles

We discussed how bars and restaurants can structure their menus with Allison Varone, VP of Belvedere Vodka for Moet Hennessy USA.

With Memorial Day Weekend coming, here is how two operators are driving sales despite capacity restrictions.

Uber wants to acquire Grubhub and become the market leader.