Lucas Bols Brings True Innovation To The Spirits Industry

Lucas Bols announced the launch of Bols Yogurt Liqueur in the United States.  The product is made from natural ingredients, with no added colorants, with an ABV of 15%. It can be served neat or on the rocks and mixes perfectly with fresh fruits, fruit juices, soft drinks, spirits and other Bols liqueurs.

Made from the highest quality fresh yogurt, Bols Yogurt Liqueur has a unique sweet and sour taste profile, and a natural, smooth flavor making it a perfect, versatile ingredient for mixability. It’s unique in the sense that it doesn’t curd when used with sodas or fresh juices in contrast to other well known cream based liqueurs. It has a very low fat percentage which makes it the perfect addition to current food and drink trends. The timing couldn’t be better with the Yogurt category currently exploding. The bottle has been designed with a special coating to ensure that the product remains in optimum condition as well as giving it real standout on the back bar.

“We’re always searching for ways to innovate, whether through our products, our mixology team, or anywhere else,” said Huub van Doorne, CEO of Lucas Bols. “Increasingly, the trade is calling out for authentic, groundbreaking products that will take bartending and mixology to the next level, and we believe that this product will satisfy that growing need. The versatility of the new Bols Yogurt gives bartenders, bars and consumers at home an even greater opportunity to create exciting cocktails and drinks.”

The suggest retail price for a 750ml bottle is $17.99. Bols Yogurt Liqueur will roll out in Florida by June 1 and in California by July 1 with plan for a national roll out in August 2013.


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