MarketWatch: Emerald Wine Systems' New Dispenser Revolutionizes Wine by the Glass Sales throughout the World

From MarketWatch:

Longtime Michigan wine maker Edward O'Keefe Jr., founder of the multiple award-winning Chateau Grand Traverse winery in Traverse City, today announced the launch of an innovative dispensing system for serving wine by the glass. Joining Ed in Emerald's development is Bob Kalik, long time wine industry counsel and former President of the American Vintners Association. This green-focused wine dispensing system reduces waste, eliminates excess packaging, and lowers freight costs.

"We have been working on this wine dispenser for more than 2 years and the results will completely revolutionize wine by the glass sales," stated Ed O'Keefe. The system is designed to transform wine by the glass service in restaurants, winery tasting rooms, wine bars, casinos, cruise ships, hotel lobbies, convention centers, banquet facilities -- any retail operation around the world offering wine by the glass. It can be operated by wait staff or as a self-serve machine. The pour sizes are fully programmable for service by the glass, the carafe, or bottle. Server over pours also are eliminated.

The Emerald Wine System revolutionizes the economics of wine-by-the-glass sales by capitalizing on the wine industry's growing trend toward placing high-value, high-quality wine in boxes and pouches. The system's oxygen inhibiting vacuum pump technology insures that the wines have consistent quality and taste from the first pour to the last - much longer than bottle-based dispensers currently available on the market. Use of bag and pouch packaging rather than bottles reduces packaging costs by 85% and eliminates labor and waste associated with disposing of bottles, half used product, and degradation of wine quality. Shipping costs also are reduced.

"With our touch screen operation and uniquely designed software, this dispenser not only maximizes profit but it also reduces labor costs while improving efficiency," affirmed Bob Kalik. This patent-pending system is designed for ease of operation and easy maintenance, along with security. Wine boxes/pouches are connected to the system by placing an adapter over an easy-to-use spout.


For the full article, visit


Suggested Articles

New reports have an updated forecast on the total sales lost from COVID-19 and restaurants are pacing ahead of retail and beauty businesses that are c

Leaders come together to share creative strategies and tactics as the industry reopens.

We discussed how bars and restaurants can structure their menus with Allison Varone, VP of Belvedere Vodka for Moet Hennessy USA.