Mercy, A Premium Hangover-Prevention Beverage

The creators of MERCY™, a new beverage that helps prevent hangovers, announced its introduction.  Backed by seven years of research and development, MERCY is proud to be offered for purchase via and at select drink lounges, hotels, nightclubs and fine dining establishments.

Just one 8.4-ounce can of MERCY, consumed during a night out, will counter the after-effects of up to four alcoholic beverages.

“The morning after is really too late for recovery,” noted MERCY CEO, Dave Shor.  “There are products on the market that promise relief the day after alcohol consumption, but by the time a hangover sets in, it’s nearly irreversible.”

MERCY – a custom blend of amino acids, anti-oxidants and vitamins – is formulated to replenish key nutrients and jump-start the body’s natural defenses, helping stave off dreaded hangover symptoms like headache and nausea.

MERCY is not an energy drink and will not affect intoxication. But mixed with alcohol or served on its own, MERCY helps neutralize the dangerous alcohol by-product acetaldehyde. And unlike many other functional beverages, MERCY is made cold and canned, which preserves the drink's vitamins and nutrients by shielding them from heat and light.

MERCY, caffeine-free and naturally flavored, is the only hangover-prevention drink that contains B1, a vitamin proven to help offset alcohol's negative effects. With only 60 calories per can, MERCY appeals to health- and weight-conscious consumers.

“This is for the person whose week may include a night or two out but who needs to be productive every day,” Shor said.

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