If you’re trying to get people to buy a great-tasting summer seasonal beer, it helps to have an attractive woman on the packaging. Newcastle, the No Bollocks beer brand, understands this phenomenon. So it’s with great excitement that the makers of the popular Newcastle Brown Ale are bringing back the also popular Newcastle Bombshell Blonde Ale this summer, featuring a lovely swimsuit-clad bombshell on its packaging.
“Newcastle Bombshell is a smooth, great-tasting summer beer. But we can’t expect people to take us at our word on that,” said Quinn Kilbury, brand director for Newcastle Brown Ale. “No matter how much we talk about how smooth and great-tasting Newcastle Bombshell is, we’ll catch more people’s attention with an attractive woman on the packaging than we would with talk about how smooth and great-tasting Newcastle Bombshell is. Did I mention that Newcastle Bombshell is smooth and great-tasting?”
Newcastle Bombshell is brewed with Cascade, Hallertau and Northdown hops. The combination helps balance the light-colored golden ale’s light aroma and bitterness with toasted malt for a smooth, clean finish. Bombshell is a well-balanced brew with a floral hop aroma and a hint of fruitiness. At 4.4 percent alcohol by volume, the beer has 125 calories per 12-ounce serving and 28 IBUs.
Newcastle Bombshell will be available from April through July. The beer is being promoted with breakthrough packaging designs and point-of-sale displays, extensive social media promotion, and cutting-edge sampling activations. Find Newcastle Bombshell in 6- and 12-packs at your local liquor store and on tap in select markets across the United States.