Pernod Ricard Introduces ZED Moscato Rose

Introducing ZED Moscato Rose, an unconventional new sparkling wine for consumers searching for something satisfyingly sweet, ZEDpink and bubbly in an edgy unique package.

ZED was created to specifically speak to female consumers who are demanding a Sparkling Rose Moscato in a sweeter style. Moscato is the fastest-growing varietal in the United States; more specifically, Sparkling Moscato Rose is the fastest-growing category in wine today with a growth rate at 485% in the last 52 weeks according to Nielsen.

What can consumers expect when they taste ZED?

On the eyes: Blushing pink with a vibrant wink. Scent: Exotic perfume of rosewater and fresh-picked grapes just snapped from the vine. How it tastes: An enticing and lingering experience of freshness and creaminess that tantalizes with a feisty effervescence. Serving suggestion: A diverse and friendly drink, social as an aperitif and a solid partner when paired with strong flavors. Can also be incorporated into fun and easy cocktails.


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