SHS Drinks Introduces Orwell's Amaretto Flavored Cider

Source: FoodBev.com

Amaretto Cider

SHS Drinks is bringing a contemporary twist to the £705m premium bottled cider category with the launch of Orwell's, a new 5.5% ABV amaretto-flavoured cider.

The new line, available in 330ml glass bottles in the on-trade from June 2014, fuses flavoured cider and spirits – a blend of alcohol flavours to the newly emerging spirit-flavoured cider (or 'spider') category.

A summer launch campaign will focus on support for stockists, including in-venue sampling, menu support and the provision of branded merchandise such as bar runners, ice buckets and back bar display stands, along with a selection of POS materials such as tent cards and posters.

 

Read more on

Suggested Articles

This intriguing style of cuisine is at once adventurous and utterly accessible. It may just be poised to be a top culinary trend in 2020.

As the first month of 2020 closes, a question remains: Is this the year that people embrace alcohol abstinence beyond Dry January?

Cure Bar's bar manager Donny Clutterbuck offers a fresh perspective on finding and overcoming beverage operation problems.