San Francisco’s Slim Spirit LLC has announced a strategic partnership with Empire Merchants of New York. Adding Slim Vodka, Tequila, Rum and Gin to its portfolio, Empire Merchants ensures a position at the forefront of the diet adult-beverage market.
Utilizing Slim Vodka, Tequila, Rum, and Gin, professional bartenders and at-home hostesses mix low-cal variations of traditional cocktails. Martinis to Mojitos, SlimSpirit.com offers a wealth of diet cocktail recipes.
According to Slim spokesperson Mike Dean, women comprise the majority of Slim customers. “The Slims offer a low-cal, mellow cocktail platform,” Dean says. “We work hard to ensure the price point remains accessible.”
By offering a complete portfolio of diet Slim Spirits, the company is able to offer a comprehensive bar program that helps bar managers add a Slim cocktail menu to their existing beverage lineup.
Dean explains, “We print our own complimentary Slim cocktail menu inserts for our bar and restaurant customers — no fuss, no muss: your Slim diet cocktail program is ready to go out of the box."