The Spirit of Defiance Lives On: Award-winning Stillhouse Spirits Co. Shatters Industry Norms with Stillhouse Black Bourbon

Image: Stillhouse Spirits Co.

LOS ANGELES, CA—There’s a spirit that courses through the veins of those destined to be different. A spirit of defiance that comes from staying true to oneself and going freely where others can’t or won’t go. Today, Stillhouse Spirits Co., renowned for its unbreakable stainless steel can and award-winning whiskey, announces their first release of Stillhouse Black Bourbon—the first ever bourbon rested and mellowed in roasted small batch coffee beans, due to hit shelves later this month.

Unbreakable. Unmistakable. Undeniably different. That same spirit lives within Stillhouse Black Bourbon—a masterful blend of corn, rye, barley and limestone water, distilled to perfection, barreled in charred new American Oak barrels before being charcoal filtered, then rested and mellowed in roasted small batch coffee beans. The combination of the bold coffee beans and richness of the charred barrels results in soft aromatic notes of caramel and coffee, with a distinctly balanced body and a remarkably smooth finish. 

“We’ve spent the past few years crafting Stillhouse Black Bourbon to perfection, working to bring our signature unique spin to a very traditional product. Our aim was to produce a world-class bourbon, and we’ve certainly achieved that. We pride ourselves on being uniquely different and with Stillhouse Black Bourbon we continue to redefine the industry and define a lifestyle—one that shatters stereotypes and doesn’t live by rules,” says Brad Beckerman, founder and CEO of Stillhouse Spirits Co.

CORONAVIRUS SPECIAL COVERAGE NEWSLETTERS

The most comprehensive and up-to-date information relating to the pandemic.

Get the latest coronavirus-related news with increased daily BarIQ sends. PLUS everything you need to know for small businesses 3x/week with Coronavirus Planning and Response (CPR) Small Business.

“Authenticity is everything to me and I’m proud to have been so heavily involved in the development of Stillhouse Black Bourbon,” says G-Eazy, the multi-platinum rapper and producer who is investing partner and the co-creative director of Stillhouse Spirits Co., and just kicked-off his international The Beautiful & Damned tour. “Working closely with Brad and the Stillhouse team has been such a dope experience, and as a whiskey enthusiast I’m excited to introduce Stillhouse Black Bourbon. If there’s one thing I love as much as bourbon it’s coffee, and I can confidently say that our bourbon is unlike anything else on the planet, we have reinvented the idea of what bourbon should be and I can’t wait for all of my fellow bourbon drinkers to experience it.” 

Stillhouse Spirits Co. launches Stillhouse Black Bourbon in matte black can with support from G-Eazy

Stillhouse Black Bourbon (80 proof / 40% ABV) joins Stillhouse’s diverse clear whiskey portfolio of all-natural, gluten-free expressions that includes Original (80 proof / 40% ABV) Apple Crisp, Peach Tea, Coconut, Mint Chip, Red Hot and limited release Spiced Cherry (69 proof / 34.5% ABV). Continuing to go against the grain, Stillhouse Black Bourbon is encased in a matte black can fitted with a heavy duty solid steel cap, putting a new spin on Stillhouse’s one-of-a-kind packaging.

With its debut this month, limited quantities of Stillhouse Black Bourbon 750mL cans will be available in all markets that distribute Stillhouse.  Stillhouse Black Bourbon is now also available for pre-sale online at ReserveBar.com*. Stillhouse Black Bourbon will be available in the 375mL “Roadie”, a pocket-sized flask perfect for traveling on-the-go, by summer 2018. Suggested MSRP is $29.95 for Stillhouse Black Bourbon’s shareable 750mL can and $19.95 for Stillhouse Black Bourbon’s 375mL can.

*Availability varies according to market

About Stillhouse® Spirits Co.

Stillhouse Spirits Co. is a young powerhouse brand lauded for its award-winning American-made spirits and unique one-of-a-kind, unbreakable stainless steel can that goes where glass can’t. Forging a path that goes against the grain, Stillhouse Spirits Co. was founded in 2016 by entrepreneur Brad Beckerman who has since welcomed Investing Partner & Co-Creative Director G-Eazy to the team. The addition of the multi-platinum rapper, producer, and Forbes “30 Under 30” honoree further establishes the company as a distinctly different player in the spirits world. G-Eazy, who recently reached No. 1 on Billboard’s Top R&B/Hip-Hop Albums Chart with his latest album release The Beautiful & Damned was also named “Favorite Hip-Hop Artist” at last year’s People’s Choice Awards.

Since its launch, the brand has made its mark with Stillhouse Original Whiskey, a clear whiskey housed in a daring, red portable can. Produced in Columbia, TN, Stillhouse Whiskey uses a proprietary sour mash recipe to create seven all-natural, gluten-free expressions: Original (the backbone of every Stillhouse Whiskey) and six infused whiskeys including Apple Crisp, Peach Tea, Coconut, Mint Chip, Red Hot and Spiced Cherry (limited release). 

In March 2018, Stillhouse Spirits Co. further solidified themselves as industry disruptors with the introduction of Stillhouse Black Bourbon. Presented in a matte black stainless steel can, Stillhouse Black Bourbon is a game-changing spirit that defies the notion of how bourbon is traditionally made. The first ever to be rested and mellowed in roasted small batch coffee beans, resulting in soft aromatic notes of caramel and coffee with a distinctly balanced body and remarkably smooth finish. 

Both Stillhouse Whiskey and Stillhouse Black Bourbon are available in a shareable 750 mL as well as a 375 mL “Roadie,” in the following markets: Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Upstate New York, West Virginia, Washington, Wisconsin.

Discover more at Stillhouse.com. Follow Stillhouse @StillhouseUSA on Instagram, Twitter and Facebook.

Suggested Articles

We discussed how bars and restaurants can structure their menus with Allison Varone, VP of Belvedere Vodka for Moet Hennessy USA.

With Memorial Day Weekend coming, here is how two operators are driving sales despite capacity restrictions.

CEOs from major corporations, chefs, and medium restaurant executives sat with the President, VP, and the Secretary of Treasury.