Tiger Beer Celebrates the 2017 Lunar New Year

Hong Kong Street Artist, Kristopher H., Collaborates with Tiger Beer to Design POS Materials Honoring the Year of the Rooster

WHITE PLAINS, NY – Tiger Beer, one of the world’s fastest growing Asian lager brands[1], is welcoming the 2017 Lunar New Year in style with retail and on-premise programming that celebrates the beginning of spring, unique traditions and family gatherings. This January and February, custom-designed point of sale materials, including price cards, posters, banners, table tents coasters, mugs and Chinese lanterns, will encourage LDA+ shoppers and on-premise patrons to choose Tiger Beer to toast the 2017 Lunar New Year.

“Tiger Beer embodies the energy, diversity and creativity of the city streets where the heart of the Lunar New Year festivities reside,” noted Amberly Hilinski, Senior Brand Manager, Five Points Trading Company. “Sharing a cold Tiger Beer brings together family and friends in the festivity of the holiday. For our 2017 Lunar New Year program, we collaborated with emerging Hong Kong street artist, Kristopher H., to capture the celebration’s energy and hope of prosperity through striking illustrations featured on our brand point of sale.”

“Asian-American and multicultural consumers are deeply rooted in the unique traditions and family connections of the Lunar New Year holiday,” added Hilinski. “Asians are expected to make up 15% of U.S. population growth between 2010 - 2020 and will represent $1T in buying power in 2017.[2], Tiger Beer, a popular choice among LDA+ Asian consumers throughout the world, is the ninth largest global premium brand and has grown 32% over the past two years[3]. Our Lunar New Year program provides retailers, bars and restaurants with the elements they need to drive traffic and incremental sales throughout the 2017 Lunar New Year season.”

Maintaining a strong social presence and community involvement, Tiger Beer, born in Singapore in 1932 and enjoyed in more than 50 countries, is one of the world’s leading contemporary beer brands. Tiger Beer is made with only the finest ingredients through a precise brewing process that lasts over 500 hours and is powered by 8,000 solar panels. The result is a beer with an intensely refreshing, full-bodied taste that has won over 40 international awards and accolades.

[1] Source: Canadean 2015 forecast and HNV actual data.

[2] Sources: Nielsen Pop Facts Premier, 2012 update/Nielsen The Asian-American Consumer 2013/Pew Research Minorities account for nearly all U.S. population growth/2010 Census & 2012 Census Update/Simmons Fall 2013 Adult Study 2-year Population/The Multicultural Economy 2012 Report, University of GA Multicultural , ACS 5 Year Estimates.

[3] Canadean 2015 forecast and HNV Actual Data



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