We Brought the Shandy to America

Image: Leinenkugel's Summer Shandy

In 1922, several thirsty cyclists arrived at a bar in Munich. The owner, Franz Kugler, didn’t have enough beer to serve them. He did, however, also have lemon soda. Necessity gave way to invention as it so often does, and Franz mixed the beer with the lemon soda to quench the cyclists’ thirst. Leinenkugel’s  own proud heritage is German and we took our inspiration from Franz when we created America’s first Shandy. Today, we’re the #1 Shandy in America and we’re proud of inventing the summer’s most refreshing drink. Leinenkugel’s Summer Shandy represents a first for beer: it’s a mix of our traditional Weiss beer and natural lemonade flavor, a full-strength beer that’s perfectly balanced for summer refreshment.

To learn more about Leinenkugel's unique take on Franz Kugler's original Munich tavern tradition, click here.


Suggested Articles

Leaders come together to share creative strategies and tactics as the industry reopens.

We discussed how bars and restaurants can structure their menus with Allison Varone, VP of Belvedere Vodka for Moet Hennessy USA.

With Memorial Day Weekend coming, here is how two operators are driving sales despite capacity restrictions.