Written by whisky doyen Jim Murray, the Jim Murray’s Whisky Bible Pro 2012 mobile app features 4,500 whisky tasting notes, 1,500 of which have been individually tasted and rated by Murray over the past four months.
Designed to harness Murray’s experience and status as a whisky writer and author, the app provides quick, honest, and independent whisky advice to users; a feature that will enable anyone, irrespective of their whisky experience, to walk into a shop or bar and be confident of what it is they are buying.
"People can be intimidated by the high price of whisky, particularly at this time of year when the sheer number of whiskies made available, increases significantly," Murray comments. "Add the many styles, country of production, finishes and ages on offer, and it’s easy to see why people don't want to take a risk on a unknown bottle, which can cost upwards of $70."
Launched in Standard and Pro versions, the app will be available on Android and Apple ITunes platforms.
Both Whisky Bible app formats feature an easy-to-use search mechanism enabling users to explore the world of whisky by type, distillery or brand name. Searches also can be carried out using country, region and age or by using a single word search facility that enables users to identify whiskies that have a particular taste or flavor profile.