White Coffee adds Taste of Jim Beam® Bourbon to new line of Coffees

Image: PRNewsfoto / White Coffee Corporation

LONG ISLAND CITY, NY – The rising popularity of bourbon, with its distinctive flavor, cannot be denied. Last year, American whiskey – including bourbon -- captivated U.S. consumers with revenues up 7.7 percent to $3.1 billion in sales.[1] White Coffee has joined the movement by partnering with Jim Beam®, the #1-selling bourbon in the world, to present a line of (non-alcoholic) coffees including single serve and 12 oz. ground coffees: Jim Beam® Bourbon Flavored Coffees.

Elegant, smooth and refined in character, Jim Beam's rich flavor offers mellow hints of caramel and vanilla. Imagine the taste of "America's Native Spirit" infused into the finest 100% Arabica coffee: a sweet, mild, flavorful coffee that delivers pleasure with every sip.

White Coffee Jim Beam Original flavor coffee - White Coffee Corporation
Attribution/Copyrights: PRNewsfoto / White Coffee Corporation

The Jim Beam Bourbon Flavored Line of Coffees includes five varieties:  

  • Jim Beam® Original is a subtle caramel and oaky vanilla flavor combined with a sweet, mild intensity coffee.
  • Bourbon Vanilla: A burst of sweet vanilla with a creamy, woody overtone highlights the bourbon-flavored coffee's caramel and smoky notes.
  • Cinnamon Stick: A bold, spicy coffee that offers the sweet taste of cinnamon reminiscent of the holidays.
  • Spiced Honey: Sweet honey and warm, savory spice in a medium body coffee.
  • Signature Dark Roast: A smooth and richly flavorful coffee connoting the smoky taste of America's Native Spirit.

The Jim Beam Coffee varieties, including Original, Bourbon Vanilla, Cinnamon Stick, Spiced Honey, and Signature Dark Roast, will be available at retail outlets nationwide later this spring.

About White Coffee Corporation 
White Coffee Corporation is based in Long Island City, NY and is a third-generation, certified woman-owned business, in operation since 1939. As a core part of its coffee offerings, White Coffee is proud of its collaboration with prominent licensed brands. These coffee products are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

[1] "Distilled Spirits Sector Growth Accelerates in 2016"

Suggested Articles

Grubhub's latest earnings report saw average daily users up 32% but the net loss was reported $45 million in the red.

Beverage and Wine Manager, Maurice DiMarino, shares how they are engaging guests and staff alike.

New reports have an updated forecast on the total sales lost from COVID-19 and restaurants are pacing ahead of retail and beauty businesses that are c