Not a lot is better than kicking back with a cold one on a sweltering summer day. When that first frosty sip hits your lips, the stress of the day just seems to melt away. Each first Friday of every August, however, makes that first sip even better because that’s when beer lovers get to celebrate International Beer Day.
To help inspire you to create a killer International Beer Day event, here are 6 of our favorite 2016 summer beer promotions.
The success of Pokémon Go is absolutely insane. Leveraging the popularity of this location-based augmented reality, Minneapolis organizers have put together the Gotta Catch ‘Em All Pub Crawl for August 13. Seven bars have signed on to participate in this Pokémon Go promotion: Rouge at the Lounge, 508 Bar and Grill, Brothers Bar and Grill, Cowboy Jacks, The Pint Public House, The Loon Café, and Kieran’s Irish Pub. Some of the bars will have a cover but there are special shirts available for purchase that not only allow pub crawlers to skip the cover, they generate revenue that will go to charity. Crawlers, of course, are encouraged to dress up in Pokemon-related costumes.
A few breweries were lucky enough to have been designated a Pokémon Go gym or Pokéstop. Mad Fox Brewing Co., Bell’s Brewery, Anchor Brewing, Real Ale Brewing Co., and Carton Brewing won the current-craze jackpot when they received these designations. We can only imagine how much their foot traffic has increased! The employees of some of the breweries have been encouraged to join their Pokémon Go team and “battle” guests who visit, enhancing customer experience and engagement.
Finally, Actual Brewing in Columbus, OH created a three-hour bus tour called the Pokémon Safari Beer Bus Tour. For just under $40 participants were able to visit Pokéstops of note, hunt for “elusive monsters,” and enjoy beers on a bus, which were included in the ticket price.
As an operator, you can either opt for your own variation of these events or purchase lures in the Pokémon Go app. Set the lures at your bar, brewery, lounge, restaurant or nightclub and wait for Pokémon Go players to come running! Learn more by clicking here.
Big Dog’s Summer Beer Fest
If you have the space you can do what Big Dog’s Brewing Co. did and host your very own beer festival. Billed as “the craft beer event of summer 2016,” Big Dog’s went all out and featured 45 craft beers, a sour beer tent, barbecue, and live reggae music. Rather than offer pre-sale tickets, the Las Vegas brewing company opted for free admission. Guests paid as they went and were able to purchase tokens from a sales tent. Ten tokens cost $10), and the commemorative pint glass (which was required for beer tasting) cost $5. If you choose to put together your own beer festival for International Beer Day, consider the Big Dog’s model:
- Starter Package: $34 for 30 tokens and the pint glass.
- Deluxe Package: $58 for 30 tokens, the pint glass and a special edition T-shirt.
- Ultimate Package: $65 for 30 tokens, the pint glass, the T-shirt, and 5 Big Dog Prize Raffle tickets.
- 30-token refills were $28, and the sales tent accepted cash and credit cards.
Do you have beer? Is your bar capable of hosting live music? Can you serve food? If you answered yes to those questions you can host your own beer festival.
DC Brau Otwoa – Fresh & Fruity Cask Night
Churchkey in Washington D.C. will celebrate beloved local brewery DC Brau by featuring their latest batch of beer 6 different ways. There will be no admission. Instead, beers will be priced individually and available by the glass or 4-ounce tasting pours. DC Brau conditioned 5 casks of Otwoa Imperial IPA with tropical fruits. One each of mango, guava, lychee, pineapple, and nectarine will be on hand. DC Brau’s standard Otwoa Imperial IPA will also be available. The tropical casks are meant to complement summer weather and the fruit-forward hops of Otwoa Imperial IPA. Running a similar promotion is as easy as partnering with a local brewery or two to celebrate International Beer Day with special summer brews.
Christmas in July! Donation Drive + Ugly Sweater Party
Riverside Market South in Fort Lauderdale is celebrating Christmas early this year. In conjunction with the Fort Lauderdale Woman's Club, Riverside Market is hosting a back-to-school donation drive to provide school supplies for kids in need. Participants will receive 10% off their bills if they bring in school supplies, and they’ll also enjoy holiday beer specials. Bottles of Bell’s Christmas Ale, Boulevard Nut Cracker Ale, Fat Head’s Holly Jolly, Rogue Santa’s Private Reserve, Shipyard Prelude, Shmaltz Chanukah, Sierra Nevada Celebration, and Thirsty Dog 12 Dogs of Christmas will be available for $2 each. Wear an ugly sweater and receive 10% off your bill. Plus, there’s a prize for the ugliest sweater of them all. There’s no reason you can’t think outside the box and plan a Christmas in August promotion. All the better if you’ve been stockpiling holiday beers since last winter!