Fire, Sex Heat Up Texas Clubs

The American Airlines Center in Dallas joins the likes of the Staples and Amway Centers as it opens Pira, a Latin-themed nightclub, aimed to increase business after sporting events. To party at this chic lounge an event ticket isn’t required. In fact, it’s the only place in the building one can get in to without a voucher.

Pira, a Spanish term for combustible materials, will bring the heat with a fire-themed ambiance and signature cocktails. The new hotspot has a cohesive blend of a swanky Brazilian club and ESPN Zone, hoping to attract a younger, trendier crowd. Eight flat-screen TVs, red sofas, zebra fur chairs, indoor and outdoor bars, DJs and live music will keep the party going from the start of the event until 2 a.m. Restaurant by day and swanky lounge by night — it’s a sports fan or concert-goers best bet for continuing a high-quality entertainment-filled night after an event.

Allie StacySex Sells

Everyone knows sex is the best way to catch people’s attention. Are you reading? Point proven. Anyway, San Antonio’s Area Thirty-One upscale bar and lounge has an array of “sexy” promotions. This October the club featured “San Antonio’s Sexiest Friday Night Party” on its trendy rooftop terrace, with a Playboy signing event for the 2010 Special Edition Lingerie and College Girls Issue. From autographed posters to a special appearance by one of the bunnies, Allie Stacy, the night was filled with riled up guests and a sexy ambiance.

Branding is a great way to draw in more guests or to stand out from the other nightclub and lounges – Area Thirty-One is known for sexy parties and a hot crowd. What is your brand known for?

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