Get in Front of Your Audience! A "Butts In Barstools" Preview

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Everyone does the generic radio advertising, social media marketing and print advertising, but you need to get ahead of your competition and get in front of your audience!

Face-to-face time with potential customers is a priceless marketing solution. Over the past few years of being a co-owner of multiple venues and being a hospitality consultant, I have learned about new and unique ways to get face to face with potential customers, and get them through our doors. Whether it is at a sporting event, concert, bridal expo or even a charity event, you need to look at the local happenings that your target market are attending, and find ways to get involved with them to be on site and have an interaction with the people attending.

Once you are on site at an event, you need to find new and creative ways to engage with the audience around you (I call this a “Driving Force”), to drive them to your booth and make them want to participate in your brand. This can be done through contests, promotions, giveaways or even interactive activities at your booth. Whatever you choose as your “Driving Force,” you need to take full advantage of every minute you have with each potential customer.


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Don’t forget that you also need to create a standard sales pitch that lets each potential customer know about your brand and what you are advertising that day. You only have 1-2 minutes with each customer to execute the following 4 steps:

  1. Make sure they experience your “Driving Force” activity.
  2. Give them a quick sales pitch about your brand.
  3. Gather their contact information.
  4. Have them leave with something tangible (swag, advertisement, coupon, etc.).

And then, repeat!

We’ll be discussing these techniques in more detail at the 2017 Nightclub & Bar Show, along with “5 New Ways to get Your Customer’s Attention,” and going over how to properly execute your promotional campaign. For more information about Andrew and his brands, you can visit him online at

Join Andrew at the 2017 Nightclub & Bar Conference and Trade Show on Monday, March 27 at the session “The Strength of Multi-Concept Operators,” and then for his session “Butts in Barstools” on Tuesday, March 28 at 1:00 PM. Andrew owns and operates The Bull and Barrel, The Pubclub Whiskey House, The City Grill, Level 3 Vodka Emporium, and The Soup Market.

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