Keep This Issue!

Donna Hood CreccaWant more traffic and sales in 2012? To make sure your bar or club gets more than its fair share, keep this issue handy all year long. Our 2012 Promotion Planning Guide (page 24) presents a year’s worth of events, anniversaries, holidays, sports playoffs and championships, as well as unusual celebrations around which you can execute business-building promotions.

We’re putting the guide out in September so you can start planning promotions now to succeed in 2012. Don’t wait until New Year’s Eve to think about ways to ward off the January lull, get patrons in the mood for love in February or to see more green in March. That’s too late. You need at least four to six weeks to pull off a great promo, so plan the work, then work the plan and you’ll be in the black next year.

Also check out our new and improved Website,, for more promotable events, advice and expertise. While there, subscribe to NCB Promo Power, our free e-newsletter that’s all promotions, all the time. While major events take weeks to plan, you can pull off a quick promo in a matter of days, and these online resources will give you the inspiration you need. Tap into a quirky event (like Bikini Day), put together a cool program, get your staff engaged, get the word out around town and you’ll empty your competition as you turn an otherwise slow Tuesday night into a rockin’ evening at your place.

I’m hearing a lot of operators blaming the economy for the state of the their businesses. If you’ve been watching Nightclub & Bar Media Group President Jon Taffer’s unscripted reality show, “Bar Rescue,” on Spike TV, with insider coverage on, you know that when a business is in trouble, it’s often those running it who are really to blame. Take control of your business now by planning ahead to promote effectively in 2012 and keep the crowds coming, the drinks flowing and the dollars pouring in.

Donna Hood Crecca



Promotions Resources from NCB

Make sure you’re engaged with these vital tools from Nightclub & Bar to keep your promotions calendar — and your bar — full!
NCB Promo Power e-newsletter delivers ideas to jump-start your planning for major holidays and events four to six weeks out so you won’t miss key opportunities to grow your traffic and sales. Upcoming issues will focus on Football, Halloween, Thanksgiving, Holiday and New Year’s Eve. Subscribe today at!’s Promotions section offers up hundreds of promotion ideas from happy hour to sports events, contests and drink promos. Also find advice on using social media and other strategies to get the word out and the customers in.


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