We all know sex sells in this industry, but has anyone ever taken the time to think of how this risqué revolution began? The bikini, of course!
On July 5, 1946, a French engineer by the name of Louis Réard designed a garment “smaller than the world’s smallest bathing suit.” Just days earlier the US military conducted nuclear tests at Bikini Atoll; hence the name. Little did Réard know how explosive his creation would actually become. Today, July 5th marks the 67th year of the bikini’s existence.
Photo from Heat Ultra Lounge
The bikini not only revolutionized women’s clothing, but it also changed the nightclub & bar industry forever. The go-go dancers, wet t-shirt contests, and pure sexiness exuded on a regular basis within the industry is thanks to Louis Réard and the rebel women who chose to evolve from such conservative thinking back in the 40’s and 50’s.
So it’s only right that we honor this iconic swim suit on its anniversary. Take a moment today and toast to the originator of sexuality in the bar scene. It’s been said that life’s a beach, so who could resists an indoor beach party?