Think Pink

In Vegas, it’s hard to host a consistently great Monday night. Rhumbar, however, seems to have Mondays cornered, becoming a haven for locals and tiki-loving tourists who appreciate a great promotion and a well-crafted cocktail.


The event is called “Pink Sugar Jam,” and it combines live rock mash-ups with accompanying acoustic musicians. Management takes this night up a notch by collaborating with X-Rated Fusion Liqueur to serve a neon pink cocktail, the X-Rated Mojito for $8.

“This is our original take on the Cuban classic, featuring X-Rated Fusion Liqueur, mint leaves, rock candy and a splash of soda,” says General Manager Oliver Nivaud. “It complements the attitude and vibe on the patio, and we move a lot of them.”

Through print and radio spots, Monday Pink Sugar Jams pull in a great deal of Las Vegas’ thirsty patrons and management plans to continue the promotion. There is no cover for the event, but Rhumbar is making plenty of money with the right style.


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