The Top Marketing Articles of 2019

Open laptop on a wooden table in a bar or coffee shop
Image: GaudiLab / Shutterstock

We’ve been introducing you to Nightclub & Bar’s Five Pillars—the five major areas of business on which operators should be focused—throughout 2019.

One of these pillars is Marketing, creating promotions and campaigns, developing relationships with guests, identifying your brand’s identity and culture, and more.

Below are the most popular Nightclub & Bar Marketing articles of 2019.

As we welcome the start of a new decade, these articles and the information contained within can help you improve your marketing and promotions efforts, ensuring you stand out from the crowd.

The 3 Things That Limit the ROI of Social Media Marketing

Identifying what doesn’t work and eliminating it from your marketing is just as important as discovering what works and hitting it hard. Read this to make sure you aren’t making and of these big marketing mistakes.

This New Marketing Strategy Will Pack Your Bar with Little Effort or Money

Multi-concept operator Nick Fosberg owes much of his success to his understanding of marketing. In this article, he shares a social media marketing strategy that can pay big dividends without costing you a fortune.

I Learned How to Pack Your Bar After I Attended an Open House

Louie La Vella definitely thinks outside the box when it comes to marketing. After he checked out an open house earlier this year, he made an interesting marketing discovery.

Bar Marketing and Promotions Ideas Essential to Your Business

These marketing ideas are sure to inspire you to make profitable changes to your marketing strategy.

How Outspending the Competition can Deliver a Healthy ROI

We all want to save as much as possible—in general, it’s smart business. But sometimes spending a lot results in profiting a lot.

Can Fortnite Fill Your Bar?

Like I said, Louie La Vella doesn’t look at marketing and business solutions like everyone else. Take, for instance, his opinion of using video game phenomenon Fortnite to lure guests to bars and restaurants.

Slow Nights? Ring the Register with These Promotions

It’s great to have ideas for remaining profitable on slow nights. But making promotions work requires more than just an idea. Operators must consider the logistics related to different types of promotions before they execute them.

Master marketing at the 2020 Nightclub & Bar Show in Las Vegas by attending such informative sessions as “Best Practices when Working with Social Media Influencers” with Natalie Migliarini of Beautiful Booze and Jabin Troth of Licensed to Distill, “Beating Your Competition Starts Online” with David Ciancio of SinglePlatform, “Nightlife Marketing Promotions to Fill Your Bar” with Andrew Corbett of WKND Hospitality, and “Inclusivity Increases Profits” with Johnny Caldwell and Taneka Reaves of the Cocktail Bandits. Register today!

In the meantime, be sure to download our Marketing Survival Guide.

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