Operators spend a lot of time designing their exterior and interior spaces, fine tuning the details of their concept, and tying everything together with logos and colors. However, some of them neglect the design of their back bar areas, and that means a diminished guest experience and loss of dollars.
Unique, unusual, unexpected... All of these words point to one thing: creating the WOW Factor. Unusual glassware creates reactions, allows bartenders to personalize cocktails, starts conversations, and keeps guests coming back for more.
It's important to have your dining room, entry or vestibule and all other aspects of your building looking pristine and exciting to your honored guests. Same goes for your back bar as it defines in part what you are attempting to accomplish by displaying your alcohol beverages.
What does a customer see first when he/she walks through your front door? If the brightest and most interesting items are refrigeration coolers and video games then you are missing an opportunity to advertise your most important products a beverages.
In need of a financial shot in the arm? Consider taking a page from the beverage consultanta s playbook and revamp your backbar. Regardless of the size or concept of your operation, the backbar is your principal and most effective marketing device.
The backbar is a crucial piece of real estate must merchandise your products and be highly functional. Here are four steps to establishing a backbar that is visually appealing and operationally efficient.