Topic: Happy Hour

National Happy Hour Day 2016

November 12 is National Happy Hour Day! That means now is the time to get ready for your happy hour promotions. These 6 cocktail recipes and 6 bar food recipes are sure to help you attract guests for happy hour.

Bravo Brio $5 Martini

Drink promotions still work, as the Bravo Brio Restaurant Group (BBRG) proved when their weekly martini promotion helped them take home the VIBE Best Spirit Program award at the 2016 VIBE Conference in San Diego.

Happy Hour Pros & Cons

Millennials have changed many things, including the way bars and restaurants do business. More than half prefer happy hour to going out for dinner. Here are some things to consider about happy hour promotions.

Happy Hour Promotions

We're sure you're no stranger to the concept of happy hour promotions and how they can boost your slow days and nights. You may, however, need some inspiration to jazz up your own happy hour.

Happy Hour & Late Night

Michael Galatte is an expert when it comes to developing happy hour and late-night specials promotions. He knows that it all boils down to one thing: more money.

Late-Night & Happy Hour: Foodas the Draw

Several chains are capitalizing on patronsa food-and-drink desires during non-meal periods and it looks like food trumps drinks as the top driver for both happy hour and late-night occasions at restaurants and bars.

Sizzling Summer Promotions

Now is the perfect time for bar owners to reevaluate their offerings and refresh their promotions. Your promotions should revolve around your enticing patio, knowledgeable bartenders and well-trained staff.

Re-thinking Happy Hour

Casual dining restaurants are the first choice of consumers who attend happy hours (45%), followed by sports bars (23%), according to a recent Technomic American Express Marketbriefing survey.