Topic: LTO promotion

Ready, Set...Shake!

Restaurant chain Buffalo Wings & Rings is launching five limited-time offer cocktails this year. Each LTO beverage is the result of a bartender competition that attracted 100 entries from 70 bartenders. The Colada Shaker is the winner of the summer LTO.

How to Promote a Successful LTO

Limited time offers, known as LTOs are the quick hit promotions that most bars utilize to drive traffic and incremental sales. Here are 5 key elements of successful LTOs.

Oysters for Everyone

The promotion at Shaw's Crab House offers fresh 25-cent oysters from 3 to 6 p.m. and servers suggest pairing the oysters with wine flights or Goose Island Breweryas Sofie Ale.

Free Sushi for a Year

RA Sushi in Baltimore offers Maki Madness, a sushi-eating contest themed around the NCAA March Madness basketball tournament. The prize? Free sushi for a year.

Chain Beverage Buzz: Jan. 13, 2010

Carlo Barone opens OneBar representation and marketing firm; George Borello gets sworn in; Ruby Tuesday kicks off "Gimme a Mini" program; WAABI to honor Wirtz Beverage Group; Pernod Ricard makes appointments.

In Season: Happy Hauntings

This year, take your venueas Halloween celebrations to the next level by implementing some of the spooky, sultry and silly ideas from operators and suppliers.

Make September Memorable

As fall approaches, make the most of the month with by tapping into events, holidays and special celebrations both expected (football season) and unexpected (National Singles Week).