While most operators probably understand instinctively that they should be capturing customer data, too many of them simply fail to do it. You need to maintain an internal list of your regular customers so that you can market to them directly.
Demographer Ken Gronbach will deliver a powerful and informative keynote presentation focused on surviving and thriving during demographic change at the 2017 VIBE Conference. When it comes to understanding and communicating actionable demographic information, there is nobody better than Gronbach.
Steven Lockwood is the Executive Director of Marketing for Intrigue nightclub, the newest nightlife concept at Wynn Las Vegas. Having a skilled marketing director on your staff can make a massive difference when it comes to succeeding in the highly competitive nightlife segment, and Lockwood is a marketing director others should learn from and emulate.