Topic: Nightclub promotion
Operators can learn a lot about effective marketing campaigns and free advertising from video game Fortnite's recent ploy.
Celebrating obscure—some may say ridiculous—holidays brings fun and excitement to your bar or restaurant.
You've heard the phrase, "You have to spend money to make money." But there's a key component missing from that quote.
You want to throw a profitable, memorable party but don't want to spend your own money on it. Here's how to get brand dollars.
Using street teams is an amazing way to market your promotions, if you do it right. Here's how to use street team marketing effectively.
An operator seeking to leverage a brand's promotional budget for their marketing initiatives needs to know when to strike.
We spoke with famed bartender, operator and industry emissary Erick Castro about two types of pop-up: the takeover and the transformation.
Amaro Montenegro's #NotAConvent event is a lesson in how operators can build their reputation and boost revenue by hosting special and private events.
Unleash your inner rocker at these spots boasting killer sound systems, cocktails inspired by live acts playing nearby, and an homage to an iconic recording studio.
Nostalgia is being celebrated through an inventive 7-cocktail flight promotion at barmini by José Andrés.