Mixology, design, music and ambiance are certainly important ingredients for the success of any nightclub event, but the most important ingredient, the true MVP, is data. Without data you're leaving money on the table.
Who are the guests who come to your nightclub the most often, spend big money, and bring their friends? You know, the guests you would label "loyal." If you don't know, you're missing out on repeat business and big dollars. A CRM system like VAmos can ensure that you capture the valuable information you need to create guest loyalty.
The line outside of your venue is an important part of creating perceived value. It shows that your party is not only worth attending, it's worth the wait. However, that only holds true if you manage your line efficiently.
It's crucial to the success of your bar or nightclub that you understand your pricing strategy and how it relates to your customer's purchasing habits. Here are 3 areas for you to focus on to optimize your revenue per guest.