Sponsor Spotlight

 

BRE Homepage Intro
Stay relentless. Own the future.

Skyrocketing costs. Shifting customer demands. The game is changing—and it’s time to adapt.

From March 24-26, 2025, in Las Vegas, Bar & Restaurant Expo isn’t just an event—it’s your battleground. It’s where 13,000+ F&B pros come together to take on challenges, share unfiltered insights, and rewrite the rules of hospitality.

This is your moment to get gritty, get real, and take control of what’s next.

F&B Live Event
Nothing beats a live F&B event

This is where grit meets opportunity. 

Bar & Restaurant Expo isn’t just another expo—it’s your playbook for thriving in the toughest game around. At Bar & Restaurant Expo, it’s all about arming yourself with the tools, strategies, and connections to rise above the chaos and dominate your market.

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3-Days of No-BS Insights

Get straight into the real talk on rising costs, labor shortages, and shifting customer demands. This is where you sharpen your edge and redefine success.

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2-Days of a Game-Changing Expo Hall

Think big, act bigger. Explore the latest products, services, and solutions designed to boost profits and cut through the noise.

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Lock in Low Pricing

Tough times call for smart decisions. Don’t miss your chance to save big while making the moves your business needs now.

Taste the Trends. One Epic Expo.

13,000+
F&B Community Unites
500+
Suppliers
75+
Sessions & Events
10+
Immersive Experiences
Endless
Samples & Takeaways
Master the hustle. Dominate the game.

Find Your Perfect Agenda

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For Owners/Operators

Maximize Profitability & Efficiency

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For GMs

Lead with Confidence. Drive Profits.

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For Bartenders

Innovate and Shine Behind the Bar

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For Startups

Your Roadmap to Opening Doors for Success

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And More! Personalize Your Path to Success

From beginners to seasoned pros, customize your experience

BRE Homepage Personas

Powerhouse Keynotes

Delivering impactful insights to win big in F&B.
Tuesday, March 25

Unreasonable Hospitality — Pursuing Perfection in F&B

 

 

 

 

 

 

 

Will Guidara, Restaurateur, Author, Co-Producer of FX's The Bear

Wednesday, March 26

Beyond the Glass: Exploring Unexpected Directions in Beverage Innovation

 

 

 

 

 

 

Dale DeGroff, Author, The New Craft of the Cocktail, Partner, DeGroff Spirits

Bar & Restaurant Expo

Star-Studded Ribbon-Cutting!

Tuesday, March 25 | 12:00 PM
Las Vegas Convention Center | Expo Hall Entrance

Get ready for an electrifying kickoff to Bar & Restaurant Expo 2025!

Join us as Olympic long jump gold medalist Tara Davis-Woodhall and Paralympic sprinting gold medalist Hunter Woodhall take center stage for the official ribbon-cutting ceremony, representing Rodeo de las Aguas Tequila.

Be there for this high-energy celebration as we launch the industry’s most anticipated event of the year with champions, tequila, and an unforgettable moment!

Browse Sessions by Experience Level

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Start-Up

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Fundamentals

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Growth Mode

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Mastery

Your Show, Your Plan.

SUN

Mar 23

Industry Night at Marquee

All Passes

MON

Mar 24

Workshops

Deluxe Pass Only

Startup Bootcamp

Add-on Item

Conference Sessions

Deluxe Pass, Conference Pass

TAO and Wynn Offsite Tours

Add-on Item

Owner/Operator Masterclass

Deluxe Pass

Welcome Kickoff Party, Azilo Pool SAHARA

Included in All Passes

Industry Afterparty, XS Nightclub

Deluxe Pass, Expo Plus Pass

TUE

Mar 25

Industry Keynote, Will Guidara

All Passes

Expo Hall Grand Opening 

All Passes + F&B Samples

Conference Sessions

Deluxe Pass, Conference Pass

Startup Bootcamp

Add-on Item

Masterclasses

Deluxe Pass

USBG Shake It Up Classic Competition

All Passes

Industry Afterparty, OMNIA Nightclub

Deluxe Pass, Expo Plus Pass

WED

Mar 26

Closing Keynote, Dale DeGroff

All Passes

Conference Sessions

Deluxe Pass, Conference Pass

Workshops

Deluxe Pass Only

Expo Hall + USBG Shake It Up Competition

All Passes + F&B Samples

Network with the Hospitality Industry - Vegas Style!

Sunday, March 23

Open to All!

Monday, March 24

Open to All!

Monday, March 24

Deluxe or Expo Plus Pass

Tuesday, March 25

Deluxe or Expo Plus Pass

Wednesday, March 26

Open to All!

Where Game-Changers Thrive.

Immersive Expo Hall Experiences

New! IFMA The Food Away from Home Association

New! IFMA The Food Away from Home Association

Explore industry innovation, sample emerging trends, and connect with the brightest minds in the food-away-from-home ecosystem.

New! Mexican Beverage Showcase

New! Mexican Beverage Showcase

Immerse yourself in the vibrant flavors and traditions of Mexico!

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

Italian Aperitivo Showcase

Italian Aperitivo Showcase

Go beyond the Aperol Spritz! Discover new Italian brands that will take your menu to the next level and delight guests.

From Tap to Table

Events are great for business.

Let’s make them good for the world.

Quest Zero is the Questex initiative to bring you community connection, discovery and learning without the green house gasses. We’re committed to reach net zero by 2050 – if not before!

Learn more about the Quest Zero initiative and specific actions already being taken to reduce emissions at events like this one.

Quest Zero Initiative

Let’s reach net zero together!

Download tips so you can have a more sustainable event experience.

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