Bar & Restaurant Expo

Experience. Taste. Dominate.

Expo Hall Hours:
Tuesday, March 25, 12:00pm – 6:00pm
Wednesday, March 26, 12:00pm – 5:00pm

Step into the pulse of the industry. The Expo Hall is where bold ideas meet big opportunities—taste, test, and discover the innovations that will set your bar or restaurant apart. This is your playground to connect, create, and conquer.

Exhibitor product categories on display include:

  • Apparel/Shoes  
  • ATM/Debit Systems  
  • Bar & Equipment 
  • Beer  
  • Beverages (Non-Alcoholic)
  • Cleaning/Sanitation/Hygiene  
  • Consultants/Training  
  • Décor/Furnishings/Design  
  • Distributor    
  • Entertainment/Games 
  • Financial/Check/Credit Card Service  
  • Food
  • Foodservice & Restaurant Supplies  
  • Foodservice Equipment   
  • Franchise  
  • Glassware   
  • Health & Wellness  
  • Heating/Cooling  
  • Digital/LED Solutions
  • Legal/Insurance  
  • Linens  
  • Marketing & Promotions  
  • Menu Covers/Displays  
  • Mixes/Beverage  
  • Music Services  
  • Packaging  
  • Paper Products  
  • POS  
  • Refrigeration  
  • Restaurant Training/Consulting  
  • RTDs (Ready-to-Drink)
  • Safety/Safety Products   
  • Seafood
  • Signs/Signage 
  • Sound/Lighting/Video 
  • Spirits/Liquor 
  • Tableware  
  • Technology    
  • Worktables, Carts & Equipment 
  • And More!

What Awaits You.

Experience the heartbeat of Bar & Restaurant Expo and find the inspiration and tools to power your future.

  • Meet 500+ New Suppliers: Whether you're looking for new products, partnerships, or inspiration, you’ll find it here.
  • Sample the Latest Trends: Indulge in new food and beverage trends that will set your business apart and customers will love.
  • Discover New Products: Get hands-on with the hottest tech to must-have equipment, explore products that will revolutionize your operations and elevate your customer experience.
  • Join the Movement: Be part of the community that’s setting the standard for excellence. Connect with like-minded professionals and industry leaders who share your drive and vision.
  • Unbeatable Value: All registration passes include access to the expo hall and samples. This is your chance to get up close and personal with the trends and tools that will shape the future of hospitality.
Bar & Restaurant Expo

The Expo Hall is the battleground for game-changers.

Where passion meets innovation, and the future of the industry is forged.

New! Seafood Experience

New! Seafood Experience

Explore the freshest trends, innovative dishes, and sustainable sourcing techniques that will elevate your menu and impress your customers.

Cocktail Clubhouse

Cocktail Clubhouse

Complimentary food & beverage samples! Redefine the art of mixology, set new standards for craftsmanship, and unlock your profit potential behind the bar.

New! Italian Aperitivo Showcase

New! Italian Aperitivo Showcase

Presenting the very best of Italian Aperitivo

New! Pizza Zone and Fry Bar

New! Pizza Zone and Fry Bar

Not just about indulgence – it's a strategic investment in the success of your bar and restaurant.

Shake It Up Competition

Shake It Up Competition

Get ready to witness the cocktail event of the year – the electrifying USBG Shake It Up Competition that will have you on the edge of your seats!

Japanese Food & Beverage Showcase

Japanese Food & Beverage Showcase

Expanded with 60 unique suppliers!

New! Future Proof

New! Future Proof

Explore the cutting edge of the bar and restaurant industry.

Restaurant Zone

Restaurant Zone

Featuring the Kitchen Equipment Showcase, powered by Middleby and F&B Innovation Center

Live Cooking Demos

Live Cooking Demos

The F&B Innovation Center sets the stage for excitement with LIVE cooking demos, food samples, and inspiration for your menu.

Zero Proof Experience

Zero Proof Experience

Complimentary beverage samples! Experience the fastest growing non-alc trends today.

The future of hospitality starts here!

Bar & Restaurant Expo

Two events, one badge.

Your Bar & Restaurant Expo pass grants access to World Tea Expo, March 24-26. With tea trending, now’s the time to explore new brews, meet global innovators, and discover opportunities to elevate your menu and boost profits.

Explore hundreds of innovative tea products on the co-located World Tea Expo floor to help compliment your business including:

  • Teas
  • Kombucha
  • Boba Tea
  • Equipment and Supplies 
  • Flavors & Ingredients 
  • Food
  • Herbals/Botanicals
  • Packaging/Labels
  • Display Cases 
  • And more!