Bar & Restaurant Expo

Why Exhibit at Bar & Restaurant Expo?

Ready to dominate the hospitality game? This is your stage to close deals, spark demand, and connect with the buyers who are shaping the future of the industry.

📅 March 23-25, 2026 (Expo Hall: March 24-25)
📍 Las Vegas Convention Center, South Hall

In a world of digital noise, Bar & Restaurant Expo cuts through. You’re not just another email in an inbox or a promoted post on a feed—you’re live, in-person, and unforgettable.

Got a game-changing product or solution? This is where you launch it, demo it, and get instant reactions from the people who matter—owners, operators, GMs, beverage directors, chefs, and distributors, all looking to buy, partner, and level up.

This audience doesn’t window shop—they come with purpose. They’re here to solve problems, find what’s next, and drive profitability. And they’re ready to do business.

Exhibiting here means:

  • Turning handshakes into deals
  • Turning tastings into long-term partnerships
  • Turning conversations into growth

It’s not just about being seen—it’s about being remembered.

11,000+ buyers. One event. Be there.
 

Own the Numbers: Where Buyers and Business Collide!

Primary Business

 

36% Bar/Pub/Tavern/Sports Bar

 

33% Restaurant/Chain Restaurant

Operator Establishments

 

51% Single Unit

 

31% 2-5 Units

 

10% 6-25 Units

Total Annual Sales

 

22% $1M-$2.5M

 

16% $500,000-$1M

 

15% $2.5M-$5M

 

10% $5M-$10M

Game-Changing Opportunities to Amplify Your Brand

Get unmatched exposure and make your booth the epicenter of attention. With immersive activations and high-impact sponsorships, you’ll drive serious traffic and create unforgettable business experiences that stick with buyers long after the show.
New! IFMA Pavilion
New! IFMA Pavilion
The leading organization uniting manufacturers, operators, distribution partners, and service providers in the food-away-from-home industry.
New! Future Proof
New! Future Proof
Your opportunity to showcase cutting-edge solutions and innovations that will help operators stay ahead of industry trends.
New! Mexican Beverage Showcase
New! Mexican Beverage Showcase
From bold spices to innovative Latin-inspired cocktails.
Restaurant Zone
Restaurant Zone
Unique food & beverage experience ideal for food, beverage, glassware, plating, equipment and technology suppliers.
Cocktail Clubhouse
Cocktail Clubhouse
A dynamic and captivating space exclusively designed for owners, operators, and bartenders passionate about pushing the boundaries of beverage creation.
Welcome Kickoff Party
Welcome Kickoff Party
Reconnect with owners and operators with immersive experiences.
Japanese F&B Showcase

Japanese Food & Beverage Showcase, Presented by JETRO

“This year marked our third participation as the Japan Food & Beverage Showcase, featuring 32 companies and generating an estimated $7 million in annual potential deals. We saw significant improvements in both the number and quality of buyers, making this an invaluable opportunity for many businesses to establish new sales channels - including connections with restaurants, hotels, bars, and entertainment industry.” Kota Kimura, Director, JETRO Los Angeles

Contact us!

Let's discuss customer engagement programs that best fit your sales and marketing strategy.
Veronica Gonnello
Alpha A-G
(212) 895-8244
Tim Schultz
Alpha H-Q
(917) 258-8589
Fadi Alsayegh
Alpha R-Z
(917) 258-5174
Ethan Jeck
Sales Development Representative
212-895-8238

More Exhibitor Benefits!

  Included with 10'x10' standard exhibit space:

  • 8’ high back drape
  • 3’ side-rail dividers
  • 7”x44” booth identification sign with company name and booth number

  Complimentary Badges: 

Receive 4 exhibitor badges per 10’x10’ booth. Discount available to upgrade to a Conference Pass!


  11 Exhibition Hours: 

Unique opportunity to connect with thousands of industry professionals over 2 days

  • Tuesday, March 19: 12pm-6pm 
  • Wednesday, March 20: 12pm-5pm

  Sponsorship and Advertising Opportunities: 

Special Event, Online, and App sponsorship and advertising opportunities are available to help increase visibility for your brand and drive more traffic to your booth


  Press and Media Coverage: 

Over 160 registered media cover and report on the latest trends and new products, services, and technologies unveiled at the show. As an exhibitor, you will have access to the pre-show media list

  Free Welcome Kickoff Party: 

Badged exhibitors will receive a complimentary Welcome Kickoff Party ticket and access to other select nightlife and networking opportunities ($49 value per ticket)


  Keynote Presentations: 

Each badged exhibitor will have FREE access to dynamic industry keynotes

  Press Room: 

Exhibitors will have use of Press Room to showcase products and press releases


  Discounted Hotel Rates & Travel Discounts

 

In-person events are the most trusted information source

With misinformation on the rise, in-person events have emerged as the most trusted source of information. Face-to-face interactions foster not only credibility but also inspire fresh ideas, collaboration, and connection amidst ongoing global shifts.

Source: Winter 2024 Freeman Syndicated Survey of Event Attendees. Copyright Freeman 2024.

 

The power of presence

80%

In-Person Events

68%

Professional 
Trade Orgs

61%

Academic 
Institutions

44%

Webinars

42%

Company Leaders

Meet new buyers, place orders. Simple.