The Bar: Heineken Sampling

Session details:

Heineken's Senior Manager, Commercial Marketing Jessica Phelan will be helping attendees to discover the bold world of Dos Equis “Naked or Dressed” as she breaks down the iconic ritual—from the pure, crisp taste of a Naked pour to the personalized flavor kick of a fully Dressed Dos. This interactive session brings the tradition to life with live demos, flavor‑boosting techniques, and customizable dressing styles that invite every attendee to craft their perfect cerveza moment."